Include a good range of different types of images on your site – not just performances but also of rehearsals, individual people, socials, instruments etc. Have a look at our Top Photography Tips resource if you need some ideas.
Avoid having too much text, especially in paragraphs. Many people will be looking at your website on a mobile or tablet, and paragraphs can easily fill a whole screen with a big block of text, which can be difficult to read. Break this down and use headings, bullet points and fewer words to make it more readable. Ensure you have a good balance of text to ‘white space’/headings/images – this will make your site easier to read.