Growing your group and audiences

Two of our member promoting groups have tried out livestreaming for the very first time, with some of our Philip and Dorothy Green Young Artist Award winners. We have collected what they learned below to help any other groups thinking about livestreaming a concert.

Many choral societies have told us that they have challenges with attracting new members. While this is definitely not the case for all choral societies, last year Making Music undertook some research to identify what might be the barriers to new members joining choral societies.

We know that designing, or redesigning, a website can be a scary task. But with time, some thought and a bit of creativity, almost anyone can produce a good website. If you can use Word or Facebook or Google, you can do this too!

In part one of our three-part guide on creating a website, we'll cover the important bit that often gets left out: planning!

Being active on social media can be a great way for your group to grow your audiences, build relationships, recruit new members and learn from other groups, but it takes effort to make the most of it.

In our getting started guide we covered the basics of setting up accounts and creating your first posts. In this resource we cover our top tips for building an engaged audience and spreading your messages as far as possible.

Marketing is a broad term and covers a huge range of activities. From researching potential audiences to composing social media posts, choosing your group's 'brand colours' to deciding on ticket prices: these activities all feed into how your group is seen; how potential members, audiences and supporters feel about it; and whether they decide to engage with you.

Struggling to recruit younger members? In this guidance, reprinted from the Autumn 2016 issue of Highnotes, Making Music’s Youth Engagement Manager Xenia Davis has some suggestions.

The biggest barrier to young people joining music groups isn’t repertoire, or classical music being perceived as ‘stuffy’, or the age profile of the group.

A free online ticketing system for online and in-house, easy to use and offers an exclusive telephone box office service.